Users can choose to customize a Mustang V6, GT, Boss 302 or Shelby GT500, and then view their vehicle from five different angles against three different backgrounds. Customizers can even determine how much smoke their burnout generates. Accessories include body kits, wheels, decals, grilles and decklids, along with parts from Ford Racing Performance Parts and Ford Vehicle Personalization. Within minutes, several different looks can easily be created and saved as desktop wallpaper.
The site also incorporates social media, as users can log in through their Facebook account and save and share all of the Mustangs they have created. A "battle mode" through Facebook lets users go head-to-head to see who has the best-looking car.
By posting their Mustang to their Facebook wall, users can accumulate votes that will be tallied on a leader-board for others to check out. They can even identify a nemesis to go after in battle.
For those intent on making their custom car a reality, a downloadable PDF offers a detailed list of all the real parts used to create that particular virtual Mustang. The PDF is separated into three categories - Ford, aftermarket and concept accessories - and includes links to the applicable websites, making it easy for customers to start a conversation with their hometown dealer, Tom Wood Ford in Indianapolis.