Ford Introduces the New, Interactive 'Escape Routes' Competition!
Published Monday, 05 December, 2011 by Mariah Smith. Categories: News.
Ford is introducing a new, interactive reality series that will help introduce the completely re-designed 2013 Ford Escape. They are looking for a few dynamic, fun-loving individuals ready to compete in real-world challenges with the help of online followers - all while experiencing the all-new Ford Escape. Having no idea where the Escape will take them, the two-person teams will use their ingenuity and creativity to reach their goal and spread the word about their adventures. Ford kicked off Escape Routes in Los Angeles with actress Jenny McCarthy competing against the entire country in the world's largest "Words With Friends" game.
Escape Routes is a unique road-trip competition with real-world challenges featuring the all-new Ford Escape. The format allows the teams to solve physical and mental challenges in real time while their social circle of fans and followers play along virtually. Each week, the six two-person teams will arrive in a new city to compete in a series of spontaneous adventures and interactive social gaming challenges using their Escapes. Each stop will engage their online followers and tap into the fabric of the local culture.
The casting process for Escape Routes begins now. Interested contestants can apply online at escaperoutes.com. One of the six participating teams will be selected by America, as the entire country will have the opportunity to vote for their favorite through the Escape Routes website. The Escape Routes program kicks off in March.
The 2013 Ford Escape is due to arrive in dealerships in the spring of 2012. Until then, visit Tom Wood Ford and check out their new and pre-owned inventory- including plenty of 2012 Escapes!
Escape Routes is a unique road-trip competition with real-world challenges featuring the all-new Ford Escape. The format allows the teams to solve physical and mental challenges in real time while their social circle of fans and followers play along virtually. Each week, the six two-person teams will arrive in a new city to compete in a series of spontaneous adventures and interactive social gaming challenges using their Escapes. Each stop will engage their online followers and tap into the fabric of the local culture.
The casting process for Escape Routes begins now. Interested contestants can apply online at escaperoutes.com. One of the six participating teams will be selected by America, as the entire country will have the opportunity to vote for their favorite through the Escape Routes website. The Escape Routes program kicks off in March.
The 2013 Ford Escape is due to arrive in dealerships in the spring of 2012. Until then, visit Tom Wood Ford and check out their new and pre-owned inventory- including plenty of 2012 Escapes!
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